What the Face!

What we put into our bodies directly affects our physical appearance and has a significant impact on our skin, nails and hair, and on maintaining a youthful appearance (or not) as we age, and so What the Face! has been specifically designed to help you nourish and support both your inner health, and your outer wellbeing.

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What the Fat?
Revised and Updated

Re-released alongside the authors’ new title What the Face!, this fresh take on a beloved bestseller has been revised and updated with the latest in Low-Carb, HEALTHY-Fat science and nutrition data and includes a new foreword by science journalist Nina Teicholz, author of the New York Times bestseller, The Big Fat Surprise, all complemented with stunning new recipe photography to inspire readers on their LCHF journey.

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What the fat? Recipes
Low-Carb, HEALTHY-Fat cooking
– delicious, healthy and simple

Designed to make following an LCHF lifestyle simple, enjoyable and nourishing, What the Fat? Recipes brings together the authors’ go-to easy, delicious and nutritious LCHF meal ideas. Embracing unique cultural flavours from across the globe and tried-and-trusted household staples, this comprehensive collection of over 130 recipes has all your LCHF meals covered.

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What the Fat?
Sports Performance: Leaner, fitter, faster on Low-Carb, Healthy-Fat

Take advantage of an unfair advantage.

Retraining your body and brain and turning on your fat burning almost seems like an unfair advantage when it’s applied to the sporting environment. In this practical guide we present compelling evidence, inspiring real-life stories from very successful athletes, and simple ways to eat Low-Carb, Healthy-Fat.

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What the Fast!

How Monday and Tuesday will change your life.

Want to drop a few kilos, stay sharp and get your health on track? By simply not eating breakfast and lunch on Mondays and Tuesdays and supercharging your dinner meals, you will become a super-faster.

Super-Fasting allows for super wellbeing, from effortless weight loss to enhanced immune and brain function. Become a super-faster and unlock the biology of super ageing to live a long, healthy life.

The low-carb, HEALTHY-fat Monday-Tuesday fasting plan, from the bestselling authors of What the Fat?

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About the books

Our mission in writing these books is to help you.
We want to change the world.
Join us in flipping the food pyramid and eating real food.


Heard the one about the Fat Professor, the Whole-food Dietitian and the Michelin-trained Chef who want to change the world?

Nope, this is not a silly joke. Far from it. In fact, we hope this book provides some serious answers. We hope it is the beginning of a life-changing journey for many who have experienced inexplicable weight gain,the heartbreak of constant deprivation and yo-yo dieting, or worse, physical illness through poor nutrition.

We believe it’s time to change the game and it starts right here with your willingness to consider the science of the Low-Carb, Healthy-Fat (LCHF) lifestyle.

What is LCHF?

LCHF typically actually stands for Low-Carb, High-Fat, but we have renamed it: Low-Carb, Healthy-Fat. We feel this better reflects what it’s all about. While we do want you to eat more fat than you are probably used to, the emphasis is on healthy sources of fat. LCHF is not a “diet”, it is a way of life. This book teaches you what you need to know to live the LCHF lifestyle; it covers the benefits you’ll reap and the reasons behind the stunning successes from eating and living the Low-Carb, Healthy-Fat way. Come, join us!

LCHF encompasses a way of eating that embraces whole foods; that is, foods that are minimally processed and generally don’t come in packages. If you truly embrace this way of eating, it will naturally end up being lower in carbohydrate and higher in fat than the current, mainstream way of eating. LCHF is a fulfilling and satisfying way of eating that is full of benefits for health. While there is an element of restriction (as there is with whatever you do in life), it is not about deprivation.

The Fast on Fasting!

This (fast) outline is the cheat’s guide for those who can’t wait to try fasting, or even if you just want to know what all the fuss is about. Here we give you the basics to help you get started, straight away.

The Fast on Fasting

Sports Performance

This overview is designed to give you a quick taste of Low Carb, Healthy Fat eating for Sports Performance. Buy the book for the full story and all the details you will need to take advantage of an unfair advantage!

Sports Performance

Get The Skinny!

To get a quick overview, have a read of The Skinny; a 4-page practical guide to eating the Low Carb, Healthy Fat (LCHF) way.

Want To Know More?

We firmly believe that individuals have a responsibility for their own health. Do your homework, there is plenty out there – both in the published science and in recent books. Here’s a list of recommended reads;